Nova Launcher Prime unlocks the following features in Nova Launcher:

Drawer Groups:
Folders in App Drawer
Unlimited custom tabs
Organize apps into tabs and folders in the app drawer

Gestures
Quickly start Nova Actions or Apps from gestures on the desktop, such as pinching, swiping or two-finger swiping.

Hide Apps
Keep a clutter free drawer by hidding never used apps.

Dock Swipes
Get more use out of your dock apps by setting swipe-actions

Unread Counts
Never miss an email. Unread count badges for SMS, Missed calls and Gmail. Counts show in the dock, desktop, drawer and folders.

More Scroll Effects

You need to install the free version of Nova Launcherhttp://play.google.com/store/apps/details?id=com.teslacoilsw.launcher to use Nova Launcher Prime

For download issues or Play Store errors such as Error 941 please contact Google at http://support.google.com/googleplay/bin/request.py?policy=apps&contact_type=contact_policy