If you’ve got questions about AppData, you’ve come to the right place.
Don't see your question answered below? Email us or call customer support at 415-230-2558 for more information.

Q. Where do you get your data from?
A. Facebook data is gathered via API directly from Facebook. iOS, Android, and Windows data is gathered from the App Store, Google Play, and the Windows App Store.

Q. How often is your data updated?
A. Data is updated once per day.

Q. How do I see an app’s history beyond 30 days?
A. Pro and Custom AppData users have access to a wealth of historical data. Make sure you’re logged in, then search for a specific Application Profile using the search bar on the homepage. Scroll down to the Traffic Trends section and click on the Choose a Date Range field. You can select data for the previous month, the entire year, or specify a custom date range.

Q. What range does your data span?
A. Our data spans from October 2008 to today.

Q. Can I reference or link to your data?
A. We’re always happy to consider requests from analysts and journalists. Please contact us with your specific request.

Q. Can you run a custom report for me?
A. Custom clients can request custom reports as part of their annual subscription package. Custom clients can purchase reports on an individual basis. Contact us for more information.

Q. My app is missing. How can I get it added?
A. Go to the Add Your App page and submit your application ID. We’ll get it added in no time.

Q. How can I associate a different developer with my app?
A. Contact us with the correct developer name, and we’ll update the record.

Q. Do you have a free AppData trial? What about discounts?
A. We do not currently offer a free trial for AppData, but you can access current leaderboards and the past 14 days of performance data without a subscription. Please contact us to discuss potential educator or other discounts.

Q. What do I need to know about app data provided by Facebook?
A. The data on AppData comes directly from Facebook. While the data is intended to be accurate, Facebook has occasionally discovered errors in the measurement of application traffic. In particular, bugs, changes in measurement methodology, changes in specific applications, human error, or other factors may introduce errors or inaccuracies in the data. Additionally, AppData does not comprehensively track all Facebook applications.

Q. How did app data from Facebook change in January 2013?
A.In January of 2013, Facebook introduced a new approach to metrics: ranks. Facebook simplified MAU and DAU reporting by categorizing each app into a MAU/DAU tier, supplemented with a ranking that indicates how well an application is performing against all other Facebook apps.

Example. Let's consider a widely-used application like Zynga's FarmVille 2. All MAU/DAU metrics for this app are now reported in rounded tiers such as 10 million unique users, 5 million unique users, 1 million unique users, etc. Since FarmVille 2 has a large user base, it will be reported in the 10 million MAU tier and the 1 million DAU tier. To see how FarmVille2 is performing compared to other apps in the 10 million MAU tier / 1 million DAU tier, you can look at its MAU Rank and DAU Rank, which indicate where the app lies in the spectrum of MAU/DAU values. A low value indicates a more successful application; a high value indicates a less successful application.

Gaps in Rank. You may notice gaps in MAU or DAU Ranks that AppData reports. Due to limitations on the data we get from Facebook, we're not able to track every single application; for example, some apps are tied to specific geographies that we aren't able to index at present. This is an issue that we are working to address.

WAU. Facebook does not currently offer WAU Tiers or Ranks as it does for MAU and DAU.

Historical Data. All historical data will retain the same level of granularity as before the Facebook reporting change. This means that any data before January 2013 will not follow the new tier/rank reporting model, but will remain in AppData as previously reported MAU/DAU/WAU metrics.

MAU/DAU Tiers. The tiers for MAU and DAU metrics are as follows:

Q. How did app data from Facebook change in October 2011?
A. In October 2011, Facebook announced an update to the formula it uses to count active users that produced a one-time decline in stats for many apps. This reporting change did not correlate with actual app traffic changes, but was a result of a counting change that now excludes users who don’t log in. Facebook also began rounding application user counts during this time. Click here for more info.

Q. What does DAU/MAU/WAU mean, exactly?
A. DAU, MAU, and WAU are user counts reported for Facebook apps. DAU (Daily Active Users) is defined as the number of unique users who access an app in a day. MAU (Monthly Active Users) is defined as the number of unique users who access an app in a month. WAU (Weekly Active Users) is defined as the number of unique users who access an app in a week.

Q. For apps that integrate with Facebook, what is the difference between unique visitors and active users (DAU/MAU)?
A. Unique visitors is a common metric used to estimate internet audiences and includes visitors that visit any part of a web application (both signed in and not). Daily Active Users (DAU) and Monthly Active Users (MAU), as reported by Facebook, represent the number of authenticated Facebook users who visit the application. These metrics don’t include users who visited the web application but weren’t authenticated using Facebook. As a result, the number of unique visitors is generally higher than the number of active users.

Q. Why is AppData’s DAU/MAU counts for a Facebook app lower than what is reported elsewhere?
A. AppData provides daily DAU and MAU data for Facebook apps, regardless of what device is used to access the app. However, some applications have a Facebook component, but also provide other ways to login or access the application. For example, Pinterest allows users to sign up using either Facebook or Twitter. In this instance, the AppData DAU and MAU numbers as reported by Facebook include all Pinterest users whose accounts are connected via Pinterest's Facebook Application, but do not include Pinterest users who connect via Twitter or any other method outside of Facebook.

Q. What do I need to know about app data provided by iOS/Android?
A. Data reported from the App Store and Google Play encapsulates rankings for apps and in-game purchases. Because iOS and Android data is provided in terms of rankings rather than actual user counts, we cannot calculate DAU/MAU counts for these apps the way we do for Facebook apps.